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Interview with John Robinson, 100 Thieves President & COO

The boys sit down with 100 Thieves President & COO John Robinson to take a deeper dive into the philosophy and approach of 100T from a business perspective. John tells us about their three main focuses, how an excellent core staff led the company to exceed early expectations, what he expects to happen in the VALORANT competitive scene, and even a hot take or two about traditional sports media. Follow John Robinson: https://twitter.com/rohnjobinson https://twitch.tv/rohnjobinson TIMESTAMPS: 1:03 - John Robinson joins 100Talk 3:28 - An overview of John’s role as President and COO 7:07 - Acquiring the talent needed to build 100 Thieves 12:35 - The three pillars of 100T - apparel, esports, and entertainment 16:48 - The evolution of apparel from seed of org to another expression of the brand 19:37 - Weighting the value of the three pillars 23:14 - The Cash App Compound and importance of physical spaces to digital content 30:50 - JBL sponsorship and what this signals about the 100T partnership strategy 35:35 - Bridging esports and traditional sports - converting vs growing an audience 44:25 - Expectations of VALORANT and forming a team for a game that isn’t out yet 51:55 - John Robinson: Twitch Streamer 58:20 - Wrap up



Listen here.



Follow 100Talk on twitter: https://twitter.com/100talkpod

Subscribe to the 100Talk podcast:

Twitch: https://www.twitch.tv/100talkpod

Spotify: https://open.spotify.com/show/5DwGKIOuNZouvF7N4TyPor?si=A4pSbfvmR3qpIBtAzJLKxg

iTunes: https://itunes.apple.com/us/podcast/100talk-100-thieves-podcast/id1403240691?mt=2

Google: http://bit.do/100talkpod

Stitcher: https://www.stitcher.com/podcast/den-of-thieves-100-thieves-podcast

TuneIn: https://tunein.com/podcasts/Video-Games/Den-of-Thieves---100-Thieves-Podcast-p1140590/

Player.fm: https://player.fm/series/den-of-thieves-100-thieves-podcast
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